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Microsoft “Putting People First” adverts targets Google fears

Microsoft has launched an anti-Google campaign, suggesting its rival’s privacy policy changes “make it harder, not easier, for people to stay in control of their own information” and arguing Hotmail,...

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Facebook mobile ads incoming: Video and coupons tipped [Update: Denied]

Facebook‘s mobile advertising push is incoming, marketing agencies suggest, as the social network attempts to close off one of its weak spots ahead of the much-anticipated IPO. The dramatic rise in...

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Samsung Super Bowl ad skewers Apple with a stylus

Samsung took its current brand of Apple slapping to the Super Bowl this weekend, calling in the stars – some better known than others – to show how the Galaxy Note can help iPhone-addicts find cellular...

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Sony spends $50m to prove PS Vita is relevant

Sony has pumped $50m into its US launch campaign for the PS Vita, targeting hardcore gamers and internet addicts who “Never Stop Playing” as the company attempts to challenge the rise of smartphone...

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Microsoft snipes at Google Apps in latest ad

Microsoft can’t seem to stop taking pot-shots at Google, and following the privacy-fear-flogging Gmail Man video comes an attack on the Office-rivaling Google Apps. The new video – which you can see...

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Can Samsung convince Dilbert on the Galaxy Note?

Samsung can’t stop sniping at Apple, and the latest Galaxy Note street challenge seems to have convinced at least one disgruntled iPhone owner; however, the Korean firm still has Dilbert to persuade....

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PS Vita ad funds Anonymous as Atari Teenage Riot donates fee

Sony has inadvertently found itself funding FreeAnons, after band Atari Teenage Riot agreed to one of its tracks being used in a PS Vita commercial but donated the fee to the Anonymous legal support...

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Sony enlists Wes Anderson for Xperia S ad

Sony isn’t leaving the success of its new Xperia range to chance: the company has turned to Fantastic Mr. Fox director Wes Anderson to create a stop-motion animation commercial playing up the Xperia S‘...

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John Malkovich talks laughter and life in latest Siri ad

John Malkovich has become the latest celebrity to trade voice commands with Apple’s Siri, with the Emmy award winning actor featuring in two new adverts for the iPhone 4S. The commercials – which you...

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MacBook Pro with Retina Display gets “Every Dimension” promo

No Apple flagship product launch would be complete without a pared-back and deeply tempting advert, and the promo for the new MacBook Pro with Retina Display is no different. Unsurprisingly the new...

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Dodge targets creatives, oddballs and obsessives with 2013 Dart

Dodge is going all out to push the new sub-$16k Dart as not only the best car for new drivers, but one which ticks boxes with what might be considered a “counter-culture” audience for traditional...

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Apple yanks unloved Genius adverts

Apple has pulled its controversially underwhelming “Genius” adverts, which debuted during the Olympics to a litany of criticism. The trio of clips – which showed a slightly bemused Apple Genius being...

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New Apple “All on iPad” advert wants you to forget the hapless Genius

Having sensibly retired its Genius adverts, Apple has attempted to wash away the sour taste with a new iPad promo that takes things back to basics. “All on iPad” is, as the name suggests, a testament...

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Lexus blends iPad and print for animated ES advert

Tablets may prove to be the death of print magazines, but Lexus still has some uses for paper, paring both print and an iPad for its new animated advert. The 2013 Lexus ES launch campaign also debuts...

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New iPad mini adverts pit big against small

Apple has quietly rolled out a pair of new iPad mini adverts, focusing on the 7.9-inch tablet’s interplay with the full-sized iPad, and how both deliver the touch experience merely at different scales....

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Nuance Voice Ads turn your phone into a chatty salesman

Could Siri start selling to you? Maybe so, if Nuance has its way: the company has launched Voice Ads, a system of dynamically injecting spoken promotions into digital personal assistant services like...

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New iPhone 5 advert plays up camera cred

Apple may have come under fire from a few new devices on the mobile photography front, but the company’s latest iPhone 5 advert is keen to highlight that the smartphone (and its predecessors) takes...

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Microsoft borrows Siri for iPad smack commercial

Apple’s Siri is known for its occasional blasts of snark, but Microsoft has co-opted the virtual assistant for its latest Windows tablet commercial. Billed “Less talking, more doing” the advert – which...

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Microsoft pounces iPad again with new comparison ad

Adding on to its previous new ad taking a knock at Siri and the iPad, Microsoft is back with another ad that outlines the iPad’s lack of multitasking, and the setbacks with printing and other hardware...

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Nokia Lumia 925 battles iPhone 5 camera in latest comparison ad

Nokia has thrown down the gauntlet to the iPhone 5, with a new commercial that pits Apple’s smartphone against the Lumia 925‘s camera and – so the plucky Finns claim – finds Cupertino’s finest left...

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Samsung Galaxy Gear ads give smartwatches some heritage

“After all these years, it’s finally real.” Samsung has kicked off its advertising campaign for the Galaxy Gear smartwatch, and it’s calling on the heritage of all the more memorable fictional...

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Apple “Misunderstood” Holiday 2013 ad divides opinion

Apple has released its new 2013 holiday advert, "Misunderstood", demonstrating what an iPhone, AirPlay, and a little video editing can do for the festive season. The commercial, which shows a …...

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Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during … Continue reading

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This is how Samsung will sell you the Galaxy S5

Samsung's first TV commercial for the Galaxy S5 has been revealed today, ahead of the smartphone's US release later this month. The video - which uses the tagline "meaningful innovation … Continue reading

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While you weren’t looking, Facebook took mobile over

While you were away, Facebook took over mobile. Without you scorning them at every turn (I’m guilty, too), Facebook quietly moved the pieces on the board, and the game now looks different. there was a...

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Samsung Smart TV glitch added Pepsi ads to home movies

Earlier this week, alarms were sounded when Samsung’s privacy policy for their Smart TVs eluded to what amounted to an always-on listening device. In an attempt to drown out the confusion, Samsung...

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